Vacancy Description:

This is an exciting opportunity to work in an already established and experienced marketing department, with a track record of developing apprentices into marketing professionals. The role offers variety in day-to day activities with no two days being the same. Some of the daily activities include, but are not limited too, • Creating social media content and scheduling the output • Liaising with clients on activity when required • Helping to create SEO reports using our software • Creating assets for marketing activities TRAINING PROVIDED CORE MODULES Marketing Principles Develop an understanding of the range of digital marketing principles, strategies and techniques. Key Topics: • Customer engagement and market segmentation • Customer lifecycle • Digital and Social Media Strategies • Exploiting real-time information • Digital marketing campaigns Digital Marketing Business Principles Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together. Key Topics: • Security levels necessary to protect data • Digital etiquette • Customer Relationship Management systems • Understand the differences between all the major digital and social media platforms • Plan digital content based on audience needs • How a digital marketing team works in a business environment Principles of Coding Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding. Key Topics: • Compatibility of code on different platforms • Components involved in web development • Hosting and serving • Search Engines • How local (cookies) or session data storage is utilised • Programming languages and how they apply to building digital products (html/java script) Google Analytics IQ Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations. Key Topics: • Layout, reporting, campaign and conversion tracking • Data collection, setup and configuration • Analysis tools and techniques • Advanced marketing tool • Running email marketing and direct mail campaigns • Using InDesign, Photoshop or Illustrator